An interactive session focusing on the top ten trends impacting shoppers in 2010 and beyond
Presented by IGD
• Derby (Oct 19)
• Manchester (Oct 20)
• Bradford (Oct 21) **FULLY BOOKED**
• Reading (Nov 2)
• Welwyn Garden City (Nov 3) **FULLY BOOKED**
• Central London (Nov 4)
• Edinburgh (Nov 10)
Shoppers are increasingly scrutinising every penny they spend, are shopping around more, wasting less, seeking out promotions, planning meals better and taking their time to find the best deals. However, shoppers are not disregarding their values, and in fact, ethical issues such as provenance and heritage are increasingly appealing.
Given these changes in shopper behaviour it is not surprising that two thirds of suppliers told us in a recent survey that the ability to analyse and anticipate future shopper trends is a key priority.
In this interactive session we will help you understand what’s influencing choices and anticipate opportunities for how your business can tailor its offer accordingly.
Who should attend?
This workshop is for you if you want to:
- Learn the top ten trends influencing shopper behaviour, so you can anticipate the shopper needs of the future
- Hear our latest shopper research on how shoppers are assessing both value and values when buying groceries
- Consider how confident shoppers are for the future, and how this will impact their spend while grocery shopping
- Identify the improvements that shoppers are looking for from companies in 2010 and beyond
- Take part in interactive sessions to discuss how this affects you, your category and your business planning
Our Speakers
Our speakers for this series of workshops are from IGD. Find out more here.
Reserve your place
This master class series is FREE for Leading Edge members to attend and will be running at venues nationwide during October and November 2010.
The evening will begin at 6pm for registration, refreshments, and networking and will finish at approximately 8.30pm.
Attendance will be of real benefit to your career and places are limited, so make sure you don't miss out, reserve your places today!
Related events
Like this? Why not check out our other insight workshop Think Global: International innovations and trends!